The foundation for customer-centricity is to develop a deep understanding of “how and why” customers make choices, which is critical to finding effective ways to differentiate and deliver value in crowded markets. ASEMAP™ helps understand the drivers of customers’ choices through the entire customer journey.
ASEMAP™ is more accurate in individual level predictive validity and has shown 35% – 52% improvement over other statistical methods used to understand consumer choice.
Source: ODED NETZER and V. SRINIVASAN – Extract from the Journal of Marketing Research Vol. XLVIII (February 2011), 140 – 156