The Net Promoter Score is an index that measures the willingness of customers to recommend a company’s products or services to others. By classifying customers as detractors, passives, or promoters, organizations can identify overall customer satisfaction and loyalty.

While NPS is a metric that C-suite executives track, they are often caught in the trap of not seeing improvements over time, much like customer satisfaction measures. To drive actionability and guarantee a deeper understanding of how to improve NPS scores over time, OSG offers a simple framework that measures what matters to customers and drives interventions on the measures that matter in a personalized manner.

 

Your Host:

  • Dr R Sukumar – CEO, OSG

 

 

OSG Steps to Success

OSG is a “catalyst” that helps our clients be the best at decoding their customers’ decisions. Our clients have seen a minimum 20% improvement in customer engagement by implementing smart insights delivered using our behavioral analytics products.

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