Maximizing Portfolio Profitability: Understand your CLTV
By predicting the length of time a customer will buy from a client (Customer Lifetime Value), customers can be segmented and organizations can design the right behavioral nudges to engage with every customer. Selective investments in high value customers shape a more personalized execution of products and services that are most relevant to them. This allows financial services companies to increase their profitability by investing less on customers who are not profitable and more on those likely to yield the best business performance.
Join us as we talk about using CLTV to build profitability through a case study for a global health insurer.