Customer Lifetime Value – Is that all we’ve got?

Customer Lifetime Value – Is that all we’ve got?

FollowFollowFollowFollow Not all customers are the same – their contribution to revenue and the cost to acquire or retain them varies. How then do businesses identify the right acquisition and retention strategy for their varied customers? Designing a marketing...
Data Analytics in Banking and Financial Services

Data Analytics in Banking and Financial Services

FollowFollowFollowFollow In today’s data-driven world, data analytics in banking play a crucial role in informed decision making to drive organizations forward, improve efficiency, increase returns, and in turn achieve business goals. For the uninitiated, data...