The Value of Customer Journey Mapping and Unlocking New Approaches with Technology

Driving Return on Customer Experience

FollowFollowFollowFollow Introduction Most marketers struggle to design a customer experience (CX) program that truly moves the needle for their business. This is because customer touch-points have become more complex, and customers are more connected to your brand...
The Value of Customer Journey Mapping and Unlocking New Approaches with Technology

Leveraging Customer Data and Analytics to Drive Growth

FollowFollowFollowFollow Creating A Five Point Checklist The technology era has made an overwhelming amount of customer data available to companies of all kinds. How this data is used varies widely – some industries benefit most from using data and analytics to...
The Value of Customer Journey Mapping and Unlocking New Approaches with Technology

Mind the Gap

FollowFollowFollowFollow Introduction:  Global enterprises must account for a complex range of functional and emotional factors held by their customers, specifically the increasing numbers of potential drivers customers take into consideration when purchasing. OSG...