It’s not enough for brands to know how COVID-19 is driving consumer behaviors, attitudes and expectations, brands must go deeper and get to why, so you know where to act.

COVID-19 has created fear, insecurity and anxiety for consumers and brands alike. This inevitable uncertainty has resulted in worldwide consumer behavior change across categories. In this ever-changing landscape as people adjust to a new normal, consumers are finding alternate ways of addressing their needs. Their decision-making process has rapidly evolved. And brands are searching for effective ways to act and evolve too.

To help CPG brands around the world find their white space opportunities to influence consumer behavior, OSG Analytics has unlocked the motivations behind consumer behavior change due to COVID-19 with our COVID-19 Drivers of Consumer Behavioral Change study. Using Stanford co-developed behavioral analytics methodology, ASEMAP™ – a differentiated, powerful approach to measure what matters to consumers, we have decoded customer motivations that impacts their behavior now and will continue to drive their decisions in the future new normal.

Brands will find answers to questions about: