COVID-19 Drivers of Consumer Behavioral Change

The only syndicated study that delivers how and why, so you know where to act.

It’s not enough for brands to know how COVID-19 is driving consumer behaviors, attitudes and expectations, brands must go deeper and get to why, so you know where to act.

COVID-19 has created fear, insecurity and anxiety for consumers and brands alike. This inevitable uncertainty has resulted in worldwide consumer behavior change across categories. In this ever-changing landscape as people adjust to a new normal, consumers are finding alternate ways of addressing their needs. Their decision-making process has rapidly evolved. And brands are searching for effective ways to act and evolve too.

To help CPG brands around the world find their white space opportunities to influence consumer behavior, OSG Analytics has unlocked the motivations behind consumer behavior change due to COVID-19 with our COVID-19 Drivers of Consumer Behavioral Change study. Using Stanford co-developed behavioral analytics methodology, ASEMAP™ – a differentiated, powerful approach to measure what matters to consumers, we have decoded customer motivations that impacts their behavior now and will continue to drive their decisions in the future new normal.

Brands will find answers to questions about:

Behavior

Shifts in shopping behavior

The future

Outlook for future engagements with consumer archetypes:  motivations behind purchase behavior due to COVID-19

Consumers

Consumer archetypes based on consumer behavior change

Customer Needs

Key unmet consumer needs for brands to act on now

Demographics

Target Market

 

US, UK, FRANCE, GERMANY, UAE, KSA, BRAZIL AND MEXICO

Sample

 

700-1000 PER COUNTRY PER CATEGORY WITH P1M BUYERS OF THE CATEGORY

Categories

 

PACKAGED F&B, BEAUTY CARE, PERSONAL CARE & HOME CARE

Survey Method

 

ONLINE SURVEY UTILIZING OSG PANEL

Behavioral change

Contact OSG so we can provide you with more information about OSG’s COVID-19 syndicated research .