Discussion points:

  1. How to understand end-user unmet needs, and define clear problem statements to be solved
  2. How to generate solutions to unmet user needs and new opportunities for innovation
  3. How to validate with end-users and customers, reduce go-to market risks, and increase business success potential

Your Host:

  • Dr R Sukumar – CEO, OSG
  • Mathieu Turpault – Managing Partner & Director, Design, Bresslergroup



OSG Steps to Success

OSG is a “catalyst” that helps our clients be the best at decoding their customers’ decisions. Our clients have seen a minimum 20% improvement in customer engagement by implementing smart insights delivered using our behavioral analytics products.

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