In a world of hyper-innovation, where all organizations need to address the unknown,growth opportunities can only be created by understanding what truly matters to customers. Most organizations use historical data (cognitive analytics) to predict what their customers need in the future. However, that does not give an accurate
representation of customer choice. Behavioral analytics is the missing link that helps understand what matters to customers.
OSG's ASEMAP uses a trade-off methodology that is the most powerful way to discover white space opportunities, develop products that exploit those opportunities, test feasibility and determine optimum pricing and market size.
Attend this webinar to find out how our clients have used OSG-INNOVATE, powered by ASEMAP, our proprietary behavioral analytics platform, to win in the market.
January 24, 2018 (11:00 AM - 11:30 AM EST)
January 25, 2018 (11:00 AM - 11:30 AM EST)
Dr R. Sukumar (Chief Executive Officer, OSG)
Manish Mod (EVP, Business Development & Strategy, OSG)