By predicting the length of time a customer will buy from a client (Customer Lifetime Value), OSG-VALUE segments customers and designs the right behavioral nudges to engage with every customer
OSG-VALUE can be used to drive customer centricity by making the right choices for each customer depending on their value to the company. Such selective investments in high value customers shape a more personalized execution of products and services that are most relevant to them
OSG-VALUE uses powerful behavioral variables that help drive CLV. This allows our clients to increase their profitability by investing less on customers who are not profitable and more on those likely to yield the best business performance
Designing Loyalty Programs and Retention Strategies using Behavioral Analytics
Companies lose 25-30% of their customers each year to competitors. Improving retention is the key to growth for all businesses
OSG-ENGAGE, powered by CAVII™, our big data analytics platform, and ASEMAP™, our proprietary behavioral analytics platform, gets to the root of understanding what behavioral triggers can help customers stay motivated and engaged with your products and services
By measuring customer expectations and designing tailored experiences, OSG-ENGAGE ensures that customers stay engaged, dropping churn and increasing retention
With OSG's powerful behavioural analytics, you can design loyalty programs that guarantee engaged customers, and hence increased revenue
Cross-Sell and Up-Sell Analytics for Faster Revenue Growth
Your journey of customer engagement begins by allowing your customers to be the source of your data and empowerment
Designing and delivering great customer engagement requires five steps:
Mapping your customers' journey and understanding every job that they do at each touch point when making purchase/engagement decisions
Understanding customer expectations using OSG-ASCEND's behavioral analytics platform
Creating an integrated view of all customer expectations using OSG's CAVII™, our big data analytics platform
Using powerful analytics, designing and executing through digital solutions a continuous customer experience, including cross-sell and up-sell opportunities, and monitoring and analyzing customer engagement
Allowing digital transformation to drive a change management exercise for alignment between customer expectations and talent empowerment
Only OSG-ASCEND can deliver such powerful cognitive and behavioral analytics that will help design a WOW Customer Experience
AI is increasingly being used to power customer interactions through digital agents, popularly called chatbots. AI is also impacting the way customer journey is designed, through personalized nudges based on specific interactions.
However, emotions run deep in every human interaction, and are unfortunately ignored. Deciphering these human emotions by way of studying voice modulation, facial expressions etc. can reveal a wealth of information that can add context to a customer interaction. This is the key to making AI based interactions more human. If AI has the capability to empathize with users’ feelings, then it can design perfect responses, leading to an outstanding user experience.
OSG’s CAVII, powered by IBM Watson, can detect emotions through facial, tone and text analytics, empowering you to get a 360-degree understanding of your customer's mindset.
We invite you to attend this webinar to find out how CAVII can humanize your AI tools through superior analytics.
R. Sukumar, Ph.D. (CEO, OSG)
Simon Dumville (Chief Product & Marketing Officer/MD - Europe)