By predicting the length of time a customer will buy from a client (Customer Lifetime Value), OSG-VALUE segments customers and designs the right behavioral nudges to engage with every customer
OSG-VALUE can be used to drive customer centricity by making the right choices for each customer depending on their value to the company. Such selective investments in high value customers shape a more personalized execution of products and services that are most relevant to them
OSG-VALUE uses powerful behavioral variables that help drive CLV. This allows our clients to increase their profitability by investing less on customers who are not profitable and more on those likely to yield the best business performance
Designing Loyalty Programs and Retention Strategies using Behavioral Analytics
Companies lose 25-30% of their customers each year to competitors. Improving retention is the key to growth for all businesses
OSG-ENGAGE, powered by CAVII™, our big data analytics platform, and ASEMAP™, our proprietary behavioral analytics platform, gets to the root of understanding what behavioral triggers can help customers stay motivated and engaged with your products and services
By measuring customer expectations and designing tailored experiences, OSG-ENGAGE ensures that customers stay engaged, dropping churn and increasing retention
With OSG's powerful behavioural analytics, you can design loyalty programs that guarantee engaged customers, and hence increased revenue
Cross-Sell and Up-Sell Analytics for Faster Revenue Growth
Your journey of customer engagement begins by allowing your customers to be the source of your data and empowerment
Designing and delivering great customer engagement requires five steps:
Mapping your customers' journey and understanding every job that they do at each touch point when making purchase/engagement decisions
Understanding customer expectations using OSG-ASCEND's behavioral analytics platform
Creating an integrated view of all customer expectations using OSG's CAVII™, our big data analytics platform
Using powerful analytics, designing and executing through digital solutions a continuous customer experience, including cross-sell and up-sell opportunities, and monitoring and analyzing customer engagement
Allowing digital transformation to drive a change management exercise for alignment between customer expectations and talent empowerment
Only OSG-ASCEND can deliver such powerful cognitive and behavioral analytics that will help design a WOW Customer Experience
The Net Promoter Score is an index that measures the willingness of customers to recommend a company’s products or services to others. By classifying customers as detractors, passives, or promoters, organizations can identify overall customer satisfaction and loyalty.
While NPS is a metric that C-suite executives track, they are often caught in the trap of not seeing improvements over time, much like customer satisfaction measures. To drive actionability and guarantee a deeper understanding of how to improve NPS scores over time, OSG offers a simple framework that measures what matters to customers and drives interventions on the measures that matter in a personalized manner.
Attend this webinar to understand how OSG used cognitive and behavioral analytics to help improve NPS scores for a client by converting passives to advocates, leading to higher customer engagement, and hence revenues.
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