OSG-RISK can model your risk, size of claim, and churn. Our powerful behavioral and cognitive analytics deliver superior engagement, lower risk, lower claim and higher engagement
By finding sources of fraud and detecting noise to signal ratio, we lower the costs for our clients by delivering superior outcomes
Behavioral Analytics for Pricing and Margin Analysis
OSG-MARGIN's behavioral and cognitive analytics help our clients in identifying loopholes in pricing that, if addressed, could lead to substantial gains in revenue
Customers value product benefits, service and support differently. Understanding what behavioral value customers place by analyzing the data, allows us to understand if we can differentially alter pricing and margin structures commensurate with the value that a customer receives
Once an analysis of revenue, product mix and margins is completed, OSG-MARGIN conducts behavior based rapid experimentation to provide guidance on how to price differentially and increase margins
Salesforce Design and Management to Drive Efficiency
OSG-SALESFORCE helps with optimization of the sales process and resource utilization for efficient Go-To-Market strategies
OSG's predictive analytics identify and match best/ideal sales resources against high value clients, transform global go-to-market approaches, and create highly efficient client engagement and servicing models
Demand Forecasting using Behavioral Analytics
Using a combination of forward looking engagement metrics and historical data, OSG-FORECAST offers one of the most powerful demand forecasting methodologies
Our behavioral analytics engine CAVII™ can model historical, transactional and sales data with forward leaning behavioral measures. Using techniques such as machine learning and artificial intelligence, we arrive at accurate forecasts for products in localized markets or geographies
Powerful Analytics to Optimize your Marketing Spend and Channel Mix
Traditional marketing mix models are weak at incorporating attribute based consumer response to marketing spend and brand choice
OSG-OPTIMIZE, powered by our big data analytics platform CAVII™ can optimize your marketing spend by brand, region and consumer segment
Optimize spends across both traditional and digital media, confirm and optimize various elements of the marketing mix including the length, scheduling, channel/medium, and other parameters using OSG's powerful predictive analytics
Track your consumers' journey and how they respond to your marketing activities from online shopping channels as well as brick and mortar channels, understand price promotional sensitivities and plan high response in-store and online promotion strategies
AI is increasingly being used to power customer interactions through digital agents, popularly called chatbots. AI is also impacting the way customer journey is designed, through personalized nudges based on specific interactions.
However, emotions run deep in every human interaction, and are unfortunately ignored. Deciphering these human emotions by way of studying voice modulation, facial expressions etc. can reveal a wealth of information that can add context to a customer interaction. This is the key to making AI based interactions more human. If AI has the capability to empathize with users’ feelings, then it can design perfect responses, leading to an outstanding user experience.
OSG’s CAVII, powered by IBM Watson, can detect emotions through facial, tone and text analytics, empowering you to get a 360-degree understanding of your customer's mindset.
We invite you to attend this webinar to find out how CAVII can humanize your AI tools through superior analytics.
R. Sukumar, Ph.D. (CEO, OSG)
Simon Dumville (Chief Product & Marketing Officer/MD - Europe)