OSG-RISK can model your risk, size of claim, and churn. Our powerful behavioral and cognitive analytics deliver superior engagement, lower risk, lower claim and higher engagement
By finding sources of fraud and detecting noise to signal ratio, we lower the costs for our clients by delivering superior outcomes
Behavioral Analytics for Pricing and Margin Analysis
OSG-MARGIN's behavioral and cognitive analytics help our clients in identifying loopholes in pricing that, if addressed, could lead to substantial gains in revenue
Customers value product benefits, service and support differently. Understanding what behavioral value customers place by analyzing the data, allows us to understand if we can differentially alter pricing and margin structures commensurate with the value that a customer receives
Once an analysis of revenue, product mix and margins is completed, OSG-MARGIN conducts behavior based rapid experimentation to provide guidance on how to price differentially and increase margins
Salesforce Design and Management to Drive Efficiency
OSG-SALESFORCE helps with optimization of the sales process and resource utilization for efficient Go-To-Market strategies
OSG's predictive analytics identify and match best/ideal sales resources against high value clients, transform global go-to-market approaches, and create highly efficient client engagement and servicing models
Demand Forecasting using Behavioral Analytics
Using a combination of forward looking engagement metrics and historical data, OSG-FORECAST offers one of the most powerful demand forecasting methodologies
Our behavioral analytics engine CAVII™ can model historical, transactional and sales data with forward leaning behavioral measures. Using techniques such as machine learning and artificial intelligence, we arrive at accurate forecasts for products in localized markets or geographies
Powerful Analytics to Optimize your Marketing Spend and Channel Mix
Traditional marketing mix models are weak at incorporating attribute based consumer response to marketing spend and brand choice
OSG-OPTIMIZE, powered by our big data analytics platform CAVII™ can optimize your marketing spend by brand, region and consumer segment
Optimize spends across both traditional and digital media, confirm and optimize various elements of the marketing mix including the length, scheduling, channel/medium, and other parameters using OSG's powerful predictive analytics
Track your consumers' journey and how they respond to your marketing activities from online shopping channels as well as brick and mortar channels, understand price promotional sensitivities and plan high response in-store and online promotion strategies
The Net Promoter Score is an index that measures the willingness of customers to recommend a company’s products or services to others. By classifying customers as detractors, passives, or promoters, organizations can identify overall customer satisfaction and loyalty.
While NPS is a metric that C-suite executives track, they are often caught in the trap of not seeing improvements over time, much like customer satisfaction measures. To drive actionability and guarantee a deeper understanding of how to improve NPS scores over time, OSG offers a simple framework that measures what matters to customers and drives interventions on the measures that matter in a personalized manner.
Attend this webinar to understand how OSG used cognitive and behavioral analytics to help improve NPS scores for a client by converting passives to advocates, leading to higher customer engagement, and hence revenues.
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