Improving customer experience is a top priority for every company today. The reality is that a company is always providing an experience to its customer, either good or bad and there is no escape from it. Customers today are spoiled by choice and information, while the companies struggle to meet their ever-changing expectations.
If you are looking to Design A Customer Experience that Delivers Growth, OSG’s seminar is a must attend to find out how our advanced behavioral and cognitive analytics platforms look at historical behavior patterns and combine them with expected future decision making to deliver solutions that help:-
|12.30–13.00||Registration and Light Lunch on Arrival|
|13.15–13.45||“Understanding Customer Expectations and Future Needs Key to Delivering Great Customer Experience” by Dr. R Sukumar, Ph.D., CEO – OSG|
|13.50–14.20||“From Point of Sale to Point of Need: How Digital Technology is Transforming Retailing” by Prof. Werner Reinartz, Univ. of Cologne, Germany|
|14.25–14.55||Speaker session 3 (To be finalized)|
|15.30–17.00||Networking Session with Wine and Canapes|
Dr. R Sukumar
Dr. Sukumar is the Founder and CEO of OSG. Passionate that the only way to drive growth is by becoming customer centric, Dr. Sukumar has worked on a large number of engagements, providing to our clients both methodological guidance on the use of behavioral analytics and continuous guidance on how to leverage the analytics for better decision making and continued growth. Prior to founding OSG, Dr. Sukumar spent over twenty years as an academic, teaching marketing strategy and advanced analytics at top MBA and Ph.D. programs across the globe. He served as an Academic Dean for a global business school and has served as an expert witness on a number of patent infringement and class action law suits. As a renowned thought leader in the industry, he has been interviewed and quoted in notable publications such as Forbes, HBR and Inc magazine.
Dr. Sukumar has an MBA and a Ph.D. from the University of Pittsburgh in Marketing and Business Administration, and B.S., Mechanical Engineering, from the Indian Institute of Technology, Kharagpur, India.
Werner Reinartz is a Professor of Marketing at the University of Cologne, the Director of the Center for Research in Retailing (IFH), Germany and Coordinator of the research initiative “Digital Transformation and Value Creation” at UoC. Previously, he held the Cora Chaired Professorship of Management at INSEAD, Fontainebleau. He holds a Ph.D. in Marketing from the University of Houston (1999).
His research interest and expertise focuses on the subjects of marketing strategy, digital transformation, retailing, customer relationship management (CRM), and service strategies. His work in these domains has been recognized with major academic awards, such as the AMA Doctoral Dissertation Competition, the Don Lehmann Award for the Best Dissertation-Based Research Paper to be published in Journal of Marketing Research or Journal of Marketing, twice the MSI/Paul Root Award of the Journal of Marketing, Finalist for the O’Dell Award, and the Sheth Foundation/Journal of Marketing Award for long-term contribution to the marketing discipline. He has published extensively in the top journals in the field. In addition, his research was presented in five different feature articles in Harvard Business Review. Also, he has been ranked as the # 1 scholar outside the US in citations in the top marketing journals.
Professor Reinartz has worked with a large number of international companies. In addition, he has conducted extensively executive training programs for many Fortune500 and EuroStoxx50 companies.