Case Study: Two Fundamental Concepts That Are Important to Understanding Pricing Strategy
- Price Elasticity of Demand – The higher something is priced, the fewer people will buy it/the less of it they will buy
- Value Creation and Capture is a simple framework to understand the impact of a price point to both our client and their customers
- Dr R Sukumar – CEO, OSG
- David Levine – Director, Client Engagement Life Sciences and Healthcare, OSG OSG
OSG Steps to Success
OSG is a “catalyst” that helps our clients be the best at decoding their customers’ decisions. Our clients have seen a minimum 20% improvement in customer engagement by implementing smart insights delivered using our behavioral analytics products.