Transforming CX by Understanding the Consumer Needs Gap for Facial Skin Care

 

To develop an exciting new product portfolio for our client we assessed brand-level awareness, consideration and usage, as well as consumer benefits, needs, jobs and outcomes that would drive consumption of new innovative products for facial care.

We provided understanding on how opportunities for our client’s existing brands could be optimized and what potential future innovations in facial skin care would be valued by consumers in different segments of the market.

Our competitive analysis identified the extent to which these need gaps exist across all market offerings, as well as highlighted areas where our client is currently performing strongly.

Finally, we demonstrated how the innovation and positioning of the brand’s portfolio could win these need-gaps, and identified a step-by-step launch strategy in new markets.

Insights  & success stories from our team

Growth Strategy for Online Retailer
Product Concept Testing for a Global Medical Devices Company
Customer Analytics for a National Auto Service Provider That Led to $100M Increase in Revenue
Customer Segmentation, Risk Modeling, and Portfolio Management for a Global Health Insurer
Continuous Innovation: Jobs Segmentation, Social Listening, Behavioral Analytics
Client Segmentation, Product Placement and Sales Resource Optimization for a Global Benefits Organization
Addressing Top Retail Concerns Through Customer Centricity – What are retailers investing in?
Importance of Customer Experience in Automotive Service Industry
The customer is dead: long live the Prosumer
Top 10 Signs that Next Generation Patient-Controlled Clinical Trials are Going Mainstream