Researchers are from Mars; we patients are from Planet EarthDownloadImportance of Customer Experience in the Automotive IndustryDownloadCatch the Natural Wave: Consumer Jobs on Becoming Healthier are Driving New InnovationsDownloadCustomer Segmentation Does Not Work- What is Wrong With It?DownloadCreating an Embarrassment of Riches: OSG’s Approach to Innovation Using Jobs and OutcomesDownloadHow a Global Insurance Company focused on Customer Lifetime Value and Maximized Portfolio Profitability: Part 1DownloadRebirth of a Brand: How to stand out in a crowded, mature, and slow growing marketDownloadWhat Retailers are Thinking TodayDownloadSigns Clinical Trials are Going MainstreamDownloadThe Consumer is Dead: Long Live the Prosumer!Download
The Net Promoter Score is an index that measures the willingness of customers to recommend a company’s products or services to others. By classifying customers as detractors, passives, or promoters, organizations can identify overall customer satisfaction and loyalty.
While NPS is a metric that C-suite executives track, they are often caught in the trap of not seeing improvements over time, much like customer satisfaction measures. To drive actionability and guarantee a deeper understanding of how to improve NPS scores over time, OSG offers a simple framework that measures what matters to customers and drives interventions on the measures that matter in a personalized manner.
Attend this webinar to understand how OSG used cognitive and behavioral analytics to help improve NPS scores for a client by converting passives to advocates, leading to higher customer engagement, and hence revenues.
Click here to forward this webinar invite to a colleague.