We believe the pathway to an improved Customer Experience and securing Customer Engagement only arises from a deep understanding of Customer Expectations:
“In my years of reviewing analytical methods, I thought I had used every approach. I have never seen an approach that shows such intuitive, impactful, and clear insights that are compelling differences between groups, providing for a high degree of predictive accuracy”
VP, Consumer Insights, Major Broadcast Network
OSG’s Differentiating Trade-Off Exercise – ASEMAP™
OSG utilizes ASEMAP™, the best and most effective tradeoff methodology designed to prioritize needs and gaps as well as opportunities for innovation and breakthrough ideas. For customers ASEMAP™ takes the form of a simple ranking, tradeoff and rating exercise that reduces survey fatigues and tests many more parameters than alternative methods with greater accuracy.
- Includes all relevant choice drivers – can include a large number of attributes (30+)
- Algorithm runs in real-time and dynamically customizes trade-offs based on an individual’s responses
- Superior predictive accuracy when compared to other commonly used choice exercises
- More respondent-friendly as published in the AMA’s Journal of Marketing Research
ASEMAP™ has proven extremely effective in hundreds of our research projects.
Accurate
Not only captures choice, but also conviction of choice.
Efficient
Ensures respondent engagement; creates deep understanding of customer expectations.
Flexible
Can handle more than 50 benefits, and up to 50 levels per benefit, without increasing survey length.